This is going to sound so simple it's stupid. It's such common sense, that I can't believe that NOT ONE AGENCY I'VE WORKED AT has done it: Put the 'technology' on the creative team. Yeah, it's that simple. In fact, it's where innovation comes from.
Ideas are wonderful, but flighty things so it really makes sense to include the people who can provide the the technical solutions as a part of the problem solving process. It's efficient.
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